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Mission in a Bottle NPR coverage of Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding by Seth Goldman, Barry Nalebuff, and Sungyoon Choi. News, author interviews, critics' picks and more.

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Mission in a Bottle

The Honest Guide to Doing Business Differently — and Succeeding

by Seth Goldman, Barry Nalebuff and Sungyoon Choi

Hardcover, 278 pages, Random House Inc, List Price: $23 |

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Title
Mission in a Bottle
Subtitle
The Honest Guide to Doing Business Differently — and Succeeding
Author
Seth Goldman, Barry Nalebuff, et al

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Book Summary

An accessible two-color graphic book presents an account of how the co-founders of Honest Tea built their mission-driven business and shares entrepreneurial insights and advice about the importance of perseverance and creative problem-solving.

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Awards and Recognition

1 week on NPR Hardcover Nonfiction Bestseller List

NPR stories about Mission in a Bottle

Honest Tea Founders Tell Their Story Of Not-Too-Sweet Success

Barry Nalebuff (left) and Seth Goldman cofounded Honest Tea in 1997. Goldman is the company's TeaEO. Nalebuff is a professor at Yale School of Management. Crown Business hide caption

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Crown Business

Author Interviews

Honest Tea Founders Tell Their Story Of Not-Too-Sweet Success

Back in the 1990s, Seth Goldman and Barry Nalebuff were tired of the super sweet iced teas available in stores. So they started their own company to cater to "more sophisticated, grown-up tastes." They chronicle their adventures and misadventures in a graphic novel called Mission In A Bottle.

Honest Tea Founders Tell Their Story Of Not-Too-Sweet Success

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Excerpt: Mission In A Bottle

From Mission in a Bottle: The Honest Guide to Doing Business Differently--and Succeeding, by Seth Goldman and Barry Nalebuff. Illustrated by Sungyoon Choi. Copyright 2013. Excerpted by permission of Crown Business.